Our story

We preserve the epitome of
culture and elegance

It all started with a simple idea – fresh designs, finest quality, unique outfits.

With over a decade of experience, our mission is to offer luxurious on-trend handcrafted dresses. We pride ourselves on our finest fabric, our craftsmanship and our attention to detail.

We’re a team of makers, thinkers, explorers, creators and designers. We brought together smart dressmakers, talented designers and unleashed their combined creativity on each outfit.

Our work is built around a close-knit relationship with our clients; understanding, listening & asking questions are as important to us as designing, planning and creating beautiful dresses.

We approach each client individually. When you buy from us, you get instant access to our client success managers(CSM). Every dress we make for you is an individual attempt to meet your brief and satisfaction. 

There are a lot of bridal boutiques that do what we do. They share the same what and how, but our clients work with us for our why and our who.  

Timeliness and quality are inviolable for us. We love what we do. Every dress is made with passion and engagement.

Our success is not only due to the quality of our work; it’s down to attitude, our approach and the way we treat our clients.

We can’t wait to connect you to a badass dress.

Tell us about your fairytale dress

What we do

Creativity with Integrity


In the world of fashion, there are two differing business modes: running a brand and running a personal label. The running of a brand usually belongs to a profit-motivated company, while a personal label like us is much smaller in scale and is driven by fashion rather than profit. We foster a culture of innovation, tinker and experiment with new designs.


In today’s market, there are two main types of fashion mode : haute couture and ready-to-wear. Haute couture refers to a designer’s exclusive creation of custom-fit clothing. We exist to unlock creativity. Our dresses are constructed by hand from start to finish.

Creation &

We believe brides should be able to confidently present their unique beauty in a resplendent yet comfortable manner. Hand in hand, we will walk you through your own personalized ordering service, supported by our wealth of experience in tailoring, fitting, dressing, and color choice.


As witnesses to love, we believe that behind every confident sweet smile is resolute love and deep commitment. We know you deserve the magnificent joy of love, and we believe everyone deserves love, the most valuable happiness in the world.