Our story

We’ll make you a beautiful outfit,
while providing real social impact.

Untitled design

Our mission is to promote Kashmir and Kashmiri products globally. It’s our guiding philosophy, our promise, and our business model. 


Our passion stems from our people. We empower local artisans to make a living by doing what they love. 


When you buy from us, you support our weavers and their families to break the cycle of poverty and build a brighter future.


It’s about living a better life in the world, and this requires that one be integrated with society in a way that produces good effects not just for oneself and one’s family and friends but for people one may never meet. 


We have pledged to donate 10% of our profits to orphanages in Kashmir. It seems a simple concept, but the results are undeniable.